Some quick stats as I write this: –
15,800 thousand YouTube views
15,000 website views from over 120 countries
1,300 hours of videos watched
We set out with the idea of asking the Azure community for 25 videos / blog posts with a Christmas theme, with the idea in mind that it would give people the chance to show off their skills, learn new skills and contribute back to the community over December.
We asked people via twitter who would like to contribute to this idea in the middle of September to give people time to decide if they could manage to contribute in December (a 20-30 minute video isn’t easy, especially towards that time of year).
Before we knew it we had more than 25 filled up and it was clear that this might be a bit more popular than first thought, we increased it to 50 and before you know it we had increased it to 75. In order to avoid too many duplicate subjects we decided to cap it at 75.
Wow! 75 videos/blog post contributions would be pretty amazing.
We considered several ideas but wanted to keep it simple: –
- Anyone could contribute
- We could have had advertisements but kept it without as it was a community project for the community by the community and this was important to us both.
I would create the website and keep that up to date daily, and chase people for content, Richard was looking after our YouTube channel and scheduling the videos to go out at midnight.
Richard also designed the logo which I loved the second I saw it and we decided to use this as the brand and he also created video thumbnails for each video for people ti use on twitter, videos and blog posts.
Now the real reason this was successful was due to the contributors, we were both blown away by the quality of content from each contributor and the Christmas theme just made it pretty cool.
Richard and I both had our Twitter and LinkedIn full with tweets and articles with the above logo in it, very regularly throughout the month which was super cool to see.
The website was basic and I was updating it daily with links to blog posts and using a very simple .Net Web app, and using Azure DevOps to build and deploy the web app to Azure, I also made use of staging slots to deploy the changes, check the links etc worked and then swapped the staging slot for production – super easy to do and well worth it.
Richard had the YouTube channel setup with the logo and scheduled the videos to be released using a schedule which was pretty sweet. He also created a thumbnail for each video for the contributor to use as they saw fit.
The highlights for me were many, but one that stands out for me personally was seeing people who had never taken part in something like this, some had never created a blog post, many had never created a video before.
The hard part of the project was chasing people for content, especially when it was mid December and everyone is busy!
To end this post I want to mention the next project which you should keep your eye on by Joe Carlyle and Thomas Thornton called the #AzureSpringCleanup – personally looking forward to see more azure community coming together and creating awesome new content.